The Sell Your Business 4 Millions Roadmap
Selling in 3–5 Years?
Now Is Exactly the Right Time.
The owners who sell for the most don't start preparing when they're ready to sell — they start 3–5 years out, while there's still time to fix what buyers will penalize, grow company value, and plan their exit on their own terms. This is how you do that. 69 lessons, 4 modules, nearly 5 hours of straight-talk from someone who's spent 26 years helping owners just like you.
69 lessons across 4 modules
Nearly 5 hours of video & audio content
Templates, checklists & planning tools
Bonus: Early proxy valuation of your business
Access at your own pace, revisit anytime
Not ready to buy yet? Try a free sample lesson first →
80% of businesses that go to market will not sell. The ones that do? They prepared — and they started early. This is how.
Is This Right for You?
Built for Owners Who Are 3–5 Years Out
You're not ready to sell yet — and that's exactly the point. Owners who start preparing now, while they still have time to make meaningful changes, are the ones who sell for what their business is truly worth.
Why This Is Different
Not a Generic Course. A Roadmap Built From the Trenches.
There's no shortage of business-selling content online. Most of it is theoretical, generic, or written for large companies. This isn't that.
Built for SMB Owners
Every lesson is built around the realities of small and medium-sized family businesses — not corporate M&A playbooks written for a different world.
Owner Prepared to Sell
Most programs only cover the company. This roadmap covers both — because the seller's mindset, readiness, and personal transition matter just as much as the financials.
Straight Talk, Not Jargon
Eric's style is conversational and direct. You'll understand exactly what's being said and why it matters — no MBA required.
What's Inside
4 Modules. 69 Lessons. A Complete Preparation System.
Each module builds on the last. Work through them in order or jump to what's most relevant to where you are right now.
Selling Overview
- High-Level Insights into Selling Your Business (23 min.)
- Timeline of Events for Selling Your Business (8 min.)
- 7 Common Business Selling Mistakes (4 min.)
- Four Thoughts for Boomer-Aged Business Owners (3 min.)
- Laying Some Groundwork (8 min.)
- Key Questions You Need to Be Answered (1 min.)
- Current State of the Business Buying and Selling World (5 min.)
- Bonus: Early Proxy Valuation of Your Business
The Seller
- Leave a Legacy You'll Be Proud of (7 min.)
- Are You Ready to Sell? (5 min.)
- What Can Get in the Way of Selling Your Business (5 min.)
- Work-Life Balance (5 min.)
- You Have a Dollar Number You Need to Sell for (3 min.)
- Are You Running on Empty? (5 min.)
- 10 Common Triggers for Selling a Business (2 min.)
- Getting on the Same Page as Your Spouse (4 min.)
- How to Assemble Your Personal Transition Team (1 min.)
- + 7 more lessons
The Company
- 20 Questions to Ask Yourself Before Starting the Selling Process (6 min.)
- Asset Sale vs. Share Sale — Which Is Right for You? (7 min.)
- Sample Letters of Intent for Both Sale Types
- What Sellers Are Thinking vs. Buyers — A Reality Check (3 min.)
- Are You a Peaceful Seller or Selling Under Pressure? (10 min.)
- Seven Main Types of Buyers (10 min.)
- Understanding What Buyers Want (5 min.)
- Challenges Buyers Face with Sellers (4 min.)
- + 13 more lessons
The Selling Process
- Assembling Your Business Transition Team (2 min.)
- The Role of the Intermediary (5 min.)
- Teaser and CIM — Confidential Information Memorandum (7 min.)
- The Business of Valuation (3 min.)
- M&A Due Diligence Checklist (14 min.)
- How and Why to Increase Your Company Value (4 min.)
- How to Be Irrelevant to Your Company — and Make It More Valuable (5 min.)
- Bonus: Sales & Marketing Plan Template
- Bonus: Marketing Plan Framework
- + 14 more lessons
Not sure yet? Try a lesson before you buy. No signup required.
Try a Free Sample Lesson →Getting closer to selling?
When You're 1–2 Years Out, Add 1-on-1 Coaching
The Roadmap gives you the knowledge and the plan to prepare at your own pace. When you're 1–2 years from going to market, that's when coaching accelerates everything. Work directly with Eric to apply the Roadmap to your specific company, sharpen your numbers, and make sure both you and the business are genuinely ready when it counts.
Start with a free discovery call whenever you're ready — no commitment required.
Learn About Coaching with Eric →What Clients Say
From Owners Who've Been Through It
You work your entire life building up a business that is your asset going into your golden years. WarrenBDC was patient with my endless questions and understood my challenges. The trust was well earned and appreciated.
As my coach, I trust Eric to help me get the right things done at the right time. Second to none when it comes to guidance, coaching, planning and overall depth of business knowledge.
Your preparing us for what was to come — that the process would be long, exhausting while running a business, ripe with emotional ups and downs — was an invaluable part of your services. Being forewarned helped us feel normal during it all.
I've been following your emails and your approach seems very practical and makes sense. Your content has earned its place in my inbox for nearly a decade — that says something significant in today's world of inbox overload.
Get Started Today
The Earlier You Start, The More You'll Sell For
Every year you spend preparing is a year buyers can't use against you. One-time investment. Lifetime access. Start where you are — and arrive at the sale ready.
+ 13% HST · One-time payment · Instant access
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Not sure if the Roadmap or coaching is right for where you are? A 30-minute call will answer that.